From Underground to the Limelight:
The band’s journey took a transformative turn with their crucial role in Jay-Z’s ‘4:44’. The use of their poignant track ‘Late Nights & Heartbreak’ in this platinum-selling, Grammy nominated album brought them into the global limelight. Their sound resonated so profoundly that it inspired artists like Tyler the Creator, who released ‘ZIPLOC’ as a nod to their influence.
World Stages and Syncing Successes:
This breakthrough led to a whirlwind of worldwide tours, showcasing their talent on prestigious platforms such as the Montreal Jazz Festival and Tokyo’s Blue Note. Their second album, ’50 Foot Woman’, demonstrated their versatility, with its title track featuring in major ad campaigns and TV shows, proving their music’s broad appeal and adaptability.
The Voice UK and Beyond:
Hannah’s foray into The Voice UK in 2021 was more than a diversion; it was a strategic move that expanded their fan base and showcased their frontwoman’s extraordinary talent. Her performances reverberated beyond the show, leaving a lasting impact on their audience.
Hannah Williams and The Affirmations are not just a band; they are a narrative of triumph over adversity, a soulful testimony to the enduring power of music. They stand at the cusp of their next chapter, ready to captivate the world with their unique blend of soul, defiance, and raw talent